Analysis of Digital Consumerism Based on Cultural, Economic, and Social Aspects in the Islamic Economic Framework
Keywords:
Digital Consumerism, Gen Z, Islamic economics, Consumerism Questionnaire
Abstract
Background: The advancement of digital technology has significantly changed people's consumption behavior, especially among Generation Z Muslims. However, studies that specifically measure digital consumerism within the framework of Islamic economics are still limited. This study aims to analyze digital consumerism based on cultural, economic, and social aspects, as well as develop a valid and reliable measurement instrument in accordance with Islamic values.
Method: The method used is descriptive quantitative with a Likert scale questionnaire instrument consisting of 13 statement items. The instrument was tested on 30 Muslim generation Z respondents in Bengkulu Province through three validity and reliability tests using Minitab software.
Results: The results showed that most statement items had correlation coefficients above 0.5 and a Cronbach's Alpha value above 0.94, signifying excellent internal consistency and reliability. The results of validity and reliability tests conducted three times using Minitab showed that out of 13 items, there were 8 items that were declared valid and reliable with a correlation value > 0.5 and Cronbach's Alpha above 0.94.
Conclusion: This instrument is expected to be a reference for further research in measuring Islamic consumerism and as a basis for developing consumption education strategies that are in accordance with sharia principles in the digital era.
References
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Rohmana, Y. (2022). Consumption: Ethical Perspective of Islamic Economics. Review of Islamic Economics and Finance, 5(1), 79–92. https://doi.org/10.17509/rief.v5i1.52164
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Seda, F. S., & Setyawati, L. (2013). Consumerism Indicator Construction : A portrait of household food consumption patterns in Jakarta , Indonesia. 4(19), 160–174.
Ulfa, N. S. (2015). Konsumsi sebagai Penanda Kesejahteraan dan Stratifikasi Sosial (Dalam Bingkai Pemikiran Jean Baudrillard). Etika Jurnalisme Pada Koran Kuning : Sebuah Studi Mengenai Koran Lampu Hijau, 16(2), 39–55.
Umanailo, M. C. B., Nawawi, M., & Pulhehe, S. (2018). Konsumsi Menuju Konstruksi Masyarakat Konsumtif. Simulacra, 1(No.2), 203–211. https://media.neliti.com/media/publications/279411-konsumsi-menuju-konstruksi-masyarakat-ko-646fb572.pdf
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Wijaya, C., & Primadini, I. (2023). The Meaning of Flexing Luxury Brand in Social Media Based on the Perception of Generation Z. LONTAR: Jurnal Ilmu Komunikasi, 11(2), 128–136. https://doi.org/10.30656/lontar.v11i2.7285
Yuniarti, Y., Tan, M. I., Siregar, A. P., & Amri, A. I. S. (2021). Faktor Yang Mempengaruhi Impulse Buying Konsumen Saat Moment Hari Belanja Online Nasional (Harbolnas). Jurnal Manajemen Terapan Dan Keuangan, 10(01), 153–159. https://doi.org/10.22437/jmk.v10i01.12711
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Zaman, D., Khotami, W., Kurniawan, M. I., & Oktoberia, A. (2024). The Impact Of Digitalization On Changes In Public Consumption Behavior In The Digital Economy Era. Oikonomia : Journal of Management Economics and Accounting, 2(1), 30–38. https://doi.org/10.61942/oikonomia.v2i1.259
Ahmad Fajar Jaelani, & Lilik Rahmawati. (2025). Etika Konsumsi Pakaian Thrifting dalam Perspektif Maslahah di Kalangan Generasi Z: Antara Hemat dan Konsumtif. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 7(2), 682–702. https://doi.org/10.47467/alkharaj.v7i2.6744
Alwi, I. (2015). Kriteria Empirik Dalam Menentukan Ukuran Sampel. Jurnal Formatif, 2(2), 140–148.
Andini, D. D., Rachmawati, G., & Kurniaty, D. (2024). Lingkungan Sosial Dan Kepribadian Pada Pembentukan Perilaku Konsumen Terhadap Barang Mewah Palsu. Jurnal Bina Bangsa Ekonomika, 18(1), 517–529.
Bakti, I. S., Nirzalin, N., & Alwi, A. (2019). Konsumerisme dalam Perspektif Jean Baudrillard. Jurnal Sosiologi USK (Media Pemikiran & Aplikasi), 13(2), 147–166. https://doi.org/10.24815/jsu.v13i2.15925
Chapra, M. U. (1995). Islam and the Economic Challenge. In American Journal of Islam and Society (Vol. 9, Issue 4). The Islamic Foundation and The International Institute of Islamic Thought. https://doi.org/10.35632/ajis.v9i4.2540
Dwi Amanatun Nisa, & Nurul Wulandari Putri. (2024). Analisis Perilaku Konsumtif Remaja terhadap Penggunaan Shopeepay Ditinjau dari Etika Konsumsi dalam Islam Studi Kasus pada Desa Pagerbarang. Jurnal Nuansa : Publikasi Ilmu Manajemen Dan Ekonomi Syariah, 3(1), 14–27. https://doi.org/10.61132/nuansa.v3i1.1495
Huwaida, L. A., Yusuf, A., Satria, A. N., Darmawan, M. A., Ammar, M. F., Yanuar, M. W., Hidayanto, A. N., & Yaiprasert, C. (2024). Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions. Journal of Open Innovation: Technology, Market, and Complexity, 10(2), 100256. https://doi.org/10.1016/j.joitmc.2024.100256
Julita, E., B, I., & Yustati, H. (2022). Pengaruh Penggunaan Shopee Paylatter Terhadap Perilaku Konsumtif Mahasiswa Muslim. Jurnal Ilmiah Ekonomi Islam, 8(3), 2953. https://doi.org/10.29040/jiei.v8i3.6775
Ly, R., & Ly, B. (2024). Digital payment systems in an emerging economy. Computers in Human Behavior Reports, 16(January), 100517. https://doi.org/10.1016/j.chbr.2024.100517
Muhammad Fadillah, Aulia Nurbalqis, & Lia Agustina. (2022). Pengaruh Konten Digital Terhadap Generasi Z Dalam Pemanfaatan Media Sosial Dan Digital Native Di Kota Tanjungpinang. Al Yazidiy Jurnal Sosial Humaniora Dan Pendidikan, 4(2), 01–11. https://doi.org/10.55606/ay.v4i2.29
Nadhifah, H. A., Sucipto, M. A. B., & Sudibyo, H. (2024). Tingkat Perilaku Konsumtif Generasi Z Pada Mahasiswa Program Studi Bimbingan Dan Konseling Universitas Pancasakti. Jurnal Fokus Konseling, 10(1), 17–27. https://doi.org/10.52657/jfk.v10i1.2195
Nasution, A. H. (2017). Konsumsi Dalam Ekonomi Islam. Al-Masharif: Jurnal Ilmu Ekonomi Dan Keislaman, 5(2), 1. https://doi.org/10.24952/masharif.v5i2.1434
Ngangi, C. R. (2011). Konstruksi Sosial dalam Realitas Sosial Charles R. Ngangi. Agri-Sosioekonomi, 7(2), 1–4.
Oktaviana, H., & Aji, S. S. B. (2025). How Financial Literacy Shapes Impulsive “Paylater” Buying Among Yogyakarta Students. InCAF: Proceeding of International Conference on Accounting and Finance, 3(Idc), 209–224.
Pradanimas, A., & Julaihah, U. (2023). Generation Z Consumptive Online Behavior Patterns Based on Consumption Theory in an Islamic Economic Perspective. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 7(4), 1–13. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Prastiwi, I. E., & Fitria, T. N. (2020). Budaya Hedonisme dan Konsumtif dalam Berbelanja Online Ditinjau dari Perpektif Ekonomi Syariah. Jurnal Ilmiah Ekonomi Islam, 6(3), 731. https://doi.org/10.29040/jiei.v6i3.1486
Rahayuningsih, T. (2016). Sikap Qana’ah Sebagai Pendekatan terhadap Perilaku Belanja Kompulsif. Psikologika: Jurnal Pemikiran Dan Penlitian Psikologi, 21(2), 105–110. https://doi.org/10.20885/psikologika.vol21.iss2.art1
Rahma, M., Arifin, W., & Cahya, S. B. (2024). Pengaruh Penggunaan Platform Digital Money Dan Platform E-Commerce Terhadap Perilaku Konsumtif Mahasiswa. Jurnal Pendidikan Tata Niaga, 12(2), 263–272.
Ridlo Maghriza, M. T., Ledang, I., & Sari, U. P. (2023). Tawazun Sebagai Prinsip Wasatiyah Dalam Kehidupan Muslim Kontemporer. INSANI: Jurnal Ilmu Agama Dan Pendidikan, 1(2), 164–182. https://doi.org/10.70424/insani.v1i2.164-182
Rohmana, Y. (2022). Consumption: Ethical Perspective of Islamic Economics. Review of Islamic Economics and Finance, 5(1), 79–92. https://doi.org/10.17509/rief.v5i1.52164
Salera, J. ., Ahiakwo, K., Regodon, E. ., & Mahipit, N. (2023). Influence of Social Media on Consumer Buying Behavior. Interantional Journal of Scientific Research in Engineering and Management, 07(08), 760–773. https://doi.org/10.55041/ijsrem25382
Seda, F. S., & Setyawati, L. (2013). Consumerism Indicator Construction : A portrait of household food consumption patterns in Jakarta , Indonesia. 4(19), 160–174.
Ulfa, N. S. (2015). Konsumsi sebagai Penanda Kesejahteraan dan Stratifikasi Sosial (Dalam Bingkai Pemikiran Jean Baudrillard). Etika Jurnalisme Pada Koran Kuning : Sebuah Studi Mengenai Koran Lampu Hijau, 16(2), 39–55.
Umanailo, M. C. B., Nawawi, M., & Pulhehe, S. (2018). Konsumsi Menuju Konstruksi Masyarakat Konsumtif. Simulacra, 1(No.2), 203–211. https://media.neliti.com/media/publications/279411-konsumsi-menuju-konstruksi-masyarakat-ko-646fb572.pdf
Utami, P. M., & Dewi, A. V. (2024). Social Media’s Role in Creating New Fashion Trends. Journal of Research in Social Science and Humanities, 4(2), 199–203. https://doi.org/10.47679/jrssh.v4i1.120
Wijaya, C., & Primadini, I. (2023). The Meaning of Flexing Luxury Brand in Social Media Based on the Perception of Generation Z. LONTAR: Jurnal Ilmu Komunikasi, 11(2), 128–136. https://doi.org/10.30656/lontar.v11i2.7285
Yuniarti, Y., Tan, M. I., Siregar, A. P., & Amri, A. I. S. (2021). Faktor Yang Mempengaruhi Impulse Buying Konsumen Saat Moment Hari Belanja Online Nasional (Harbolnas). Jurnal Manajemen Terapan Dan Keuangan, 10(01), 153–159. https://doi.org/10.22437/jmk.v10i01.12711
Yustati, H. (2025). Konsumerisme Dan Dampaknya Terhadap Perilaku Berutang Gen Z Dengan Religiusitas Dan Literasi Keuangan Syariah Sebagai Variabel Moderator. UIN Fatmawati Sukarno Bengkulu.
Zaman, D., Khotami, W., Kurniawan, M. I., & Oktoberia, A. (2024). The Impact Of Digitalization On Changes In Public Consumption Behavior In The Digital Economy Era. Oikonomia : Journal of Management Economics and Accounting, 2(1), 30–38. https://doi.org/10.61942/oikonomia.v2i1.259
Published
2026-02-09
How to Cite
Yustati, H., & Nizam Bin Salahudin, S. (2026). Analysis of Digital Consumerism Based on Cultural, Economic, and Social Aspects in the Islamic Economic Framework. Sharia Economic and Management Business Journal (SEMBJ), 7(1), 11-19. https://doi.org/10.62159/sembj.v7i1.1890
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Articles
Copyright (c) 2026 Herlina Yustati, Shahrul Nizam Bin Salahudin
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